The Communication Trick That Makes You Instantly More Persuasive

⏳ Read Time: 4 min.

I’m thrilled to have you back for the second edition of The Winning Edge. Together, we’re diving deeper into the art of effective communication to sharpen your competitive edge.

Plus, we have a lineup of quick tips to elevate your communication game.
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This Week’s Insights

✅ The "Reflect & Amplify" Technique—Mirror and enhance key phrases to build rapport and make your message more impactful.
✅ Quick Communication Hack—Pause briefly before responding to signal thoughtfulness and add weight to your words.
✅ The 3-Step Method to Speak So People Listen—Learn how to captivate your audience with a structured approach to your message.
✅ AI Tool of the Week—Discover an AI-powered writing assistant that refines your language for clearer and more persuasive communication.
✅ Presentation Mastery—Learn how adjusting your voice’s volume to match that of your audience can enhance rapport and effectiveness.

THE MAIN EVENT
🎤 The Communication Trick That Makes You Instantly More Persuasive

Ever had a conversation where you felt like you weren’t being heard? Or given a presentation where your key points just didn’t land? The secret to instantly increasing your persuasive power is simpler than you think:

🔄 The "Reflect & Amplify" Technique

Instead of just responding to someone, mirror their key words and rephrase their ideas with added clarity and emphasis. This builds instant rapport and makes your message more impactful.

🚀 How to Use It Today:
1️⃣ Listen Closely: Pay attention to their key phrases.
2️⃣ Reflect Their Words: Repeat their core idea with slight variation.
3️⃣ Amplify the Message: Add value by making it clearer or framing it in a compelling way.

Example: Instead of replying, "I see what you mean," try:
🎤 "So what you’re saying is that the current system feels too complicated and we need a simpler approach—right?" 

By mirroring and amplifying, you make people feel understood while reinforcing your point at the same time. Try it in your next conversation and watch the difference!

QUICK HITTERS: Fast Wins for the Week

💡 Tip of the Week: Pause for one second before responding in a conversation. It signals thoughtfulness and makes your words carry more weight.

📊 Stat of the Week: People are 68% more likely to be persuaded when they feel like their words have been understood and acknowledged.

🎭 Power Move: When making a key point, lower your voice slightly. It subconsciously signals authority and importance.

📖 Recommended Read: "Crucial Conversations: Tools for Talking When Stakes Are High" – Learn the secrets of handling difficult conversations like a pro.

WEEKLY DEEP DIVE
Winning Communication: The 3-Step Method to Speak So People Listen

🔑 The 3-Step Method to Speak So People Listen

If you’ve ever felt your message gets lost in the shuffle, these three steps can help you stand out, whether you're leading a board meeting or pitching a new idea in a startup environment. Let’s break down how each part works in practice:

✅ The Hook: Start with a compelling question, fact, or short story.

• Grab Attention with Impact: Open with something that sparks immediate interest—a surprising statistic, a short anecdote, or a question that hits a pain point.

• Why It Matters: This initial hook determines if your listeners tune in or tune out. You’re setting the tone and establishing relevance right from the start.

• Example: “Did you know that miscommunication costs companies an average of $37 billion a year? Let’s talk about how we can avoid contributing to that number.”

✅ The Core Message: Keep it concise—stick to three key points max.

• Keep It Clear and Concise: Share up to three main points you want your audience to remember. Use straightforward language they can relate to, and avoid jargon that might create confusion.

• Structure for Retention: People remember best in threes. By focusing on three key insights or solutions, you make it easier for them to recall and act on what you’ve said.

• Example: “Here’s our plan: first, we’ll streamline our internal emails; second, we’ll adopt a shared project tool; and third, we’ll establish short daily huddles to keep everyone aligned.”

✅ The Close: End with a strong takeaway or action step.

• Sum Up and Call to Action: Reinforce your main points, then give your audience something to do next. Whether that’s taking a small step (like filling out a quick survey) or committing to a major change, be specific.

• Why It Matters: A clear close ensures your speech resonates long after you’ve stopped talking. By offering a tangible step forward, you help people transition from just listening to actually engaging.

• Example: “Remember, clarity saves us time and money. If you can implement even one of these changes, you’ll see a difference in team efficiency. Let’s decide on which approach to start with before the week is out.”

When you combine these steps, you create a well-structured, memorable flow that keeps your audience focused from start to finish. Think of it as a roadmap: the Hook attracts, the Core Message informs, and the Close inspires action.

Try This Today: Next time you’re explaining something important, use this 3-step structure. Notice how much clearer and more persuasive you sound! 🚀 

AI TIP OF THE WEEK

Enhance your communication by leveraging AI tools that assist in crafting clear and effective messages.

For instance, AI-powered writing assistants can help you refine your language, ensuring clarity and impact in your correspondence. By inputting your draft, these tools can suggest improvements in tone, structure, and word choice, making your communication more persuasive.

Integrating such AI tools into your routine can streamline your writing process and enhance the effectiveness of your messages.

WINNING WITH AI: The Future of Sales Proposals and Presentations

AI isn’t just for tech geeks or big corporations—it’s transforming how we sell, present, and communicate. The best sales teams are already using AI to:
✅ Generate compelling, tailored proposals in minutes (not hours).
✅ Turn data into engaging, visual stories that capture attention.
✅ Automate tedious tasks so they can focus on closing deals instead.

This isn’t the future—it’s happening right now.

Get your copy of my ebook here!

ACTION STEPS & COMMUNITY QUESTION

Use the Reflect & Amplify Technique or the 3-Step Speaking Method in a conversation this week. Did it change how people responded to you? Reply and let me know!

P.S. Next week’s edition will reveal a leadership hack that instantly makes people trust you (Hint: It’s NOT just about being confident!).

YOUR OPINION MATTERS!

If you have more feedback or just want to get in touch, respond to this email, and we’ll get back to you!

Thanks for reading!

Until next week!

Mary Beth