The "Identity Shift" That Builds Unshakeable Resilience

⏳ Read Time: Less than 4 min.

Welcome back to The Winning Edge—your weekly spark for sharpening the communication and leadership tools that move the needle.

Let’s get real: setbacks happen. Deals fall through, audiences tune out, plans get messy.

The difference between the people who stall out and the ones who level up?
A mental reset button.

This week, I’m sharing one mindset shift that turns failure into fuel—and helps you stay in motion when most people stall.
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This Week’s Insights

✅ The “Identity Shift” That Builds Unshakeable Resilience
✅ Why Goals Are Overrated—Focus on Systems Instead
✅ Deep Dive: 4 Questions to Reset Your Focus After a Setback
✅ AI Tip of the Week – Use AI to rewrite your internal narrative (yes, really)
✅ Quick Hitters to stay sharp and motivated

THE MAIN EVENT
🎤 Stop Trying to “Succeed” - Start Trying to Become

Most people focus on outcomes:

• “I want to hit 7 figures.”

• “I want to be a great speaker.”

• “I want to lead a high-performing team.”

That’s fine—but it’s incomplete.

High-performers flip the script:
They don’t just ask, “What do I want?”
They ask, “Who am I becoming?”

This is called Identity-Based Thinking—and it’s a game-changer.

💬 Instead of saying:
❌ “I’m trying to get better at presenting.”
✅ Say: “I’m becoming the kind of person who communicates with clarity and presence.”

That subtle shift does three things:

1. Removes pressure to be perfect now

2. Reinforces consistency over intensity

3. Builds habits that align with the version of you you’re stepping into

🎯 Try This: Write down the phrase “I’m becoming the kind of person who…”
Fill in the blank. Let that shape how you show up today.

QUICK HITTERS: Fast Wins for the Week

💡 Tip of the Week: Motivation fades. Identity sticks. Build systems that align with who you want to be, not just what you want to do.

📊 Stat of the Week: According to James Clear, people who focus on identity-based goals are 2x more likely to sustain long-term habits.

🎭 Power Move: Start meetings or days with this phrase:

“The version of me I’m building today shows up like this…”
It sets intention and energy.

📖 Recommended Read: “Atomic Habits” by James Clear – One of the best mindset books of the last decade. A must-read if you're serious about identity-driven growth.

WEEKLY DEEP DIVE
Reset with These 4 Questions

Next time something doesn’t go your way—big or small—don’t spiral.
Reflect, reset, and re-engage using these four simple questions:

1️⃣ What was in my control?
2️⃣ What did I learn?
3️⃣ What will I do differently next time?
4️⃣ What would the future version of me do next?

🧠 This is how pros bounce back quickly. They don’t dwell. They diagnose.

🔁 Pro Tip: Keep a note on your phone titled “Reset Questions.” Open it when the day punches back.

AI TIP OF THE WEEK

📌 Tool: ChatGPT (Free or Pro)

💬 Try this prompt:

Why it works: AI doesn’t just help with external communication—it can also reshape your internal dialogue.

🧠 Train yourself to ask better questions, and you’ll get better mental momentum—even on the tough days.

WINNING WITH AI: The Future of Sales Proposals and Presentations

AI isn’t just for tech geeks or big corporations—it’s transforming how we sell, present, and communicate. The best sales teams are already using AI to:
✅ Generate compelling, tailored proposals in minutes (not hours).
✅ Turn data into engaging, visual stories that capture attention.
✅ Automate tedious tasks so they can focus on closing deals instead.

This isn’t the future—it’s happening right now.

Get your copy of my ebook here!

ACTION STEPS & COMMUNITY QUESTION

🎯 This week’s challenge:

This week, complete this sentence:
📝 “I’m becoming the kind of person who…”

Stick it on your mirror, your laptop, or your phone screen.

💬 Question for You: What’s one identity shift you’ve made recently—or want to make next?

Hit reply and let me know. I’d love to share a few in an upcoming issue.

P.S.
Next week’s edition will feature a Success Story from a client who transformed their communication—and their career—with one surprisingly small habit. Stay tuned!

Keep building your edge—one conversation at a time.

YOUR OPINION MATTERS!

If you have more feedback or just want to get in touch, respond to this email, and we’ll get back to you!

Thanks for reading!

Until next week!

Mary Beth