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- Winning Communication Starts Before You Speak
Winning Communication Starts Before You Speak
ALSO: The Mirror Effect - Why your energy becomes theirs

⏳ Read Time: Less than 4 min.
I’m excited to welcome you back to another edition of The Winning Edge—your weekly shot of strategy, psychology, and inspiration to help you present, lead, and connect with real influence.
Let me ask you something:
Have you ever said all the “right words”… but still felt like something didn’t land?
Like the energy in the room just didn’t shift—no spark, no reaction?
This week, we’re diving into Winning Communication—but not the overused advice like “use eye contact” or “smile more.”
We’re talking about the real secret sauce: Energetic Alignment.
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This Week’s Insights
✅ The Invisible Factor in Communication—It’s not just what you say—it’s what people feel when you say it.
✅ How to Speak with Energy, Not Just Volume—Learn to project presence without forcing it.
✅ The Mirror Effect—Your inner world becomes your audience’s outer response.
✅ AI Tool of the Week—An AI voice energy analyzer that helps you refine your tone, clarity, and emotional delivery.
THE MAIN EVENT
🎤 Winning Communication Starts Before You Speak
You know the saying: “It’s not what you say, it’s how you say it.”
But here’s what’s even more true:
“It’s not even how you say it—it’s what you’re feeling when you say it.”
Before you speak, your energy speaks first.
That’s why some people can say simple things and still captivate a room. And others, with all the right phrases, sound like an audiobook on 1.25x speed.
So… how do you communicate before you communicate?
Here’s the Secret: Energetic Alignment
Before your next talk, call, or conversation:
1️⃣ Check Your Intention:
Are you there to impress… or to connect?
(One generates performance. The other builds trust.)
2️⃣ Match Your Energy to the Message:
Want to inspire? Feel inspired yourself first.
Want to calm a tense room? Get grounded before you speak.
3️⃣ Breathe Before You Speak:
A single intentional breath resets your nervous system and instantly shifts your vocal tone, pace, and presence.
Want proof? Record yourself saying the same sentence—once in a rush, once after a deep breath. The difference is wild.
QUICK HITTERS: Fast Wins for the Week
💡 Tip of the Week: Before important conversations, say this to yourself:
“I’m here to serve, not to prove.”
It changes how people hear you.
📊 Stat of the Week:
55% of communication is body language, 38% is tone, and only 7% is actual words.
(Source: Albert Mehrabian’s communication model)
🎭 Power Move:
When someone finishes speaking, pause for a beat before responding.
It signals deep listening—and adds gravitas to your reply.
📚 Recommended Read:
“You’re Not Listening” by Kate Murphy – A brilliant (and underrated) look at why most of us are hearing… but not listening.
WEEKLY DEEP DIVE
The Mirror Effect: Why Your Energy Becomes Theirs
The Mirror Effect: Why Your Energy Becomes Theirs
Here’s a wild truth about human communication:
Your audience doesn’t just hear your message - they mirror your emotional state.
✅ Nervous? They’ll feel unsure.
✅ Calm? They’ll lean in.
✅ Lit up with passion? They’ll want what you’ve got.
This is called limbic synchronization—a subtle, subconscious phenomenon where our brains literally sync up with the emotional cues of others.
That’s why elite communicators don’t fake energy.
They generate it from within—by aligning their thoughts, breath, and intention before a single word leaves their mouth.
AI TIP OF THE WEEK
🤖 Try “Yoodli” - Your AI Speech & Energy Coach
🔹 What it Does:
✅ Analyzes your tone, energy, pacing, and filler words
✅ Gives feedback on clarity, confidence, and engagement
✅ Helps you sound the way you want to feel
🎤 Bonus: Use it to practice before big pitches, team meetings, or keynotes.
🔗 Explore at Yoodli.ai
WINNING WITH AI: The Future of Sales Proposals and Presentations
AI isn’t just for tech geeks or big corporations—it’s transforming how we sell, present, and communicate. The best sales teams are already using AI to:
✅ Generate compelling, tailored proposals in minutes (not hours).
✅ Turn data into engaging, visual stories that capture attention.
✅ Automate tedious tasks so they can focus on closing deals instead.
This isn’t the future—it’s happening right now.
Get your copy of my ebook here!
ACTION STEPS & COMMUNITY QUESTION
This week, try a pre-communication check-in:
Before any high-stakes conversation, ask:
“What energy do I want them to feel from me?”
Then feel it first—before you speak.
Did this change your communication experience?
Hit reply and let me know what shifted!
P.S.
Next week, we’re unpacking Leadership & Influence—specifically, a bold framework that helps you lead without being “the boss.” (Hint: It’s all about strategic visibility.)
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Thanks for reading!
Until next week!
Mary Beth